Empowering Young Creatives with Strategic Community Engagement
Client
PDP Creative Media Conference
What I did
Social Media Strategy | Community Management | Copywriting | Campaign Management
Objective
PDP’s goal was to maintain its niche status while expanding its audience of aspiring designers and creatives. I needed to engage a highly knowledgeable, design-savvy community, offering content that resonated with their interests while staying true to the conference’s core purpose: providing free, high-quality education.
Key Challenges
PDP’s niche audience of young designers required a strong sense of community and content that resonated with their design-savvy interests. I needed to balance staying true to the niche while engaging both loyal followers and attracting new creatives. High-quality visuals and precise messaging were essential to connect with an audience well-versed in design.
Each year, the conference focuses on a different theme, meaning the entire visual identity had to be reinvented annually while still maintaining consistency with PDP’s core values.
Strategies and Tactics
High-Quality Visuals: Collaborating with a creative director and designers, I helped craft eye-catching posts and ads that aligned with each year’s theme, appealing to the design-focused audience.
Niche Copywriting: I wrote targeted copy for posts, ads, and community management, maintaining PDP's reputation as a niche, high-value event.
Collaborations: Featuring local and global design leaders boosted engagement and credibility across social platforms.
Community Engagement: We focused on fostering genuine discussions and insights, building a loyal, active community year-round.
Results
Over the four years I worked with PDP, we cultivated a new generation of aspiring creatives, while maintaining our core, highly engaged audience.
Although follower growth was not our primary metric, our focus on engagement led to sold-out lectures and workshops every year.
PDP Conference has successfully maintained its niche status while continuously attracting fresh talent, ensuring that it remains a key event for young designers in the region.